jobsgopublic

Jobsgopublic are pleased to announce the establishment of another professional relationship focused on harnessing the most diverse jobseeking audience in the UK. Jobsgopublic have combined forces with the Employers Forum and Leonard Cheshire Disability to implement a cutting edge initiative that will aid those who are disabled and seeking work – Suitability. This new partnership will build on the success of the Leonard Cheshire Disability Workability scheme that has actively engaged 8,000 disabled jobseekers.

www.lcdisability.org/suitability provides an online job brokerage for registered jobseekers, employers and mentors and will be backed by advisors tasked with matching talented disabled jobseekers with the right employers. The Suitability resource will look to target the high percentage of disabled people out of work. As articluated by Jane Fletcher, Leonard Cheshire Disability’s Innovations Director; ‘Disabled people are already far less likely to be in work than non disabled people. With the job market in free fall, they will face even more barriers to finding work’.

Jobsgopublic have worked with hundreds of public and not for profit organisations since their launch in 1999. For the last 10 years Jobsgopublic has been constantly striving to provide a jobseeking audience which reflects the society they live in, this has been achieved through a firm focus on diversity and equality. The partnership with Leonard Cheshire Disability will only strengthen this ethos. Richard Tyrie, Co-founder of Jobsgopublic is ethusiastic about the combination; ‘Our partnership with Leonard Cheshire Disability will ensure that the public sector extends their reach even further by having access to their client groups.’

On an emotive level Jobsgopublic and the Leonard Cheshire Disability want to empower disabled jobseekers with the confidence to compete with non-disabled applicants when applying for jobs. This empowerment will come through a change in peoples perceptions as to what a disabled worker can and can’t offer as well as increased disabled confidence.  In the words of Jane Fletcher; ‘Suitability aims to make it less exceptional to have a colleague who is disabled’.

Thursday the 5th February 2009, write it down, chalk it up, do what you will, but be sure to remember it as the day Jobsgopublic furthered their claim to possess the most diverse job seeking audience in the United Kingdom.

The latest addition to the Jobgopublic Advertising Network is Colourful launched on Thursday 5th February, found at www.iamcolourful.co.uk. Colourful will enhance a number of key elements central to the Jobsgopublic family of sites, with arguably its most important contribution being that of diversity.

Colourful boasts an audience of some 400,000 unique visitors a month, of which 62% consider themselves African/Caribbean. Other important aspects of the Colourful audience include high levels of education (66% with a degree or NVQ’s) and a high proportion of active public sector workers (64%). In a culturally diverse environment Colourful will add value to the 27% BME and 6% disabled element of the existing Jobsgopublic audience. 

Another string to the Colourful bow is the Radio station aspect. Colourful radio has a regular listening base of 25,000, with the Radio – Website link driving traffic in both directions Jobsgopublic hope to reach even more jobs seekers.

For a closer look at the newest member of the Jobsgopublic family or to view current vacancies go to www.iamcolourful.com. To put your jobs in front of the most diverse jobs seeking audience in the UK visit www.jobsgopublic.com and get in touch with one of the Jobsgopublic relationship managers.

It goes without saying that public service employers need to attract and recruit a diverse workforce that reflects the communities they serve.  This is always challenging and more so if you want to reach a quality, skilled & professional audience.

In order to help target this audience, Jobsgopublic have teamed up with Colourful, a web site and radio station aimed specifically at the African/Caribbean market*.
The Colourful website currently reaches 400,000 unique users a month and 25,000 listeners every week tune in to the radio station.

62% of its audience say they are African/Caribbean, 60% ABC1 with an average age of 25+.

A recent survey amongst the Colourful audience, conducted specifically for Jobsgopublic, showed that:
•    64% worked in the Public/Third Sectors
•    67% were in full time employment
•    45% had a degree and 21% had NVQs
•    38% were continuing to study, of which 37% were studying to work in the public sector.

Watch this space, we’ll soon be providing more information on the official launch of this diverse partnership between Jobsgopublic and Colourful.