Has traditional recruitment advertising ever changed?
Richard Tyrie, October 17, 2008
In 1792 the US postal service was created, France declared war on Austria beginning the French Revolution, oranges were introduced to Hawaii and the first printed job advertisement appeared in the Times Newspaper.
216 years later the world has moved on in all cases except one – the recruitment advert. Printed on 31 December 1792 in the Times, the advertisement is not as old fashioned as it should be.
Candidates today are migrating online much faster than the employers are, mainly because they are locked into their legacy driven approach to change. It’s the old adage of bunging everything into the press irrespective of the fact that it doesn’t work and is really expensive because that is what they have always done. This is a succession planning issue, when people retire and move on from positions of authority this way of working will disappear.
At the moment in the public sector we have 31% of the workforce that is due to retire in the next decade actually calling the shots – and the question is how linked into today’s thinking are these people? To the younger generation this just compounds the gaps associated with the sector, because they are still relying on these quaint, traditional methods.
Surely, in this day and age the future is online.