Has traditional recruitment advertising ever changed?
In 1792 the US postal service was created, France declared war on Austria beginning the French Revolution, oranges were introduced to Hawaii and the first printed job advertisement appeared in the Times Newspaper.
216 years later the world has moved on in all cases except one – the recruitment advert. Printed on 31 December 1792 in the Times, the advertisement is not as old fashioned as it should be.
Candidates today are migrating online much faster than the employers are, mainly because they are locked into their legacy driven approach to change. It’s the old adage of bunging everything into the press irrespective of the fact that it doesn’t work and is really expensive because that is what they have always done. This is a succession planning issue, when people retire and move on from positions of authority this way of working will disappear.
At the moment in the public sector we have 31% of the workforce that is due to retire in the next decade actually calling the shots – and the question is how linked into today’s thinking are these people? To the younger generation this just compounds the gaps associated with the sector, because they are still relying on these quaint, traditional methods.
Surely, in this day and age the future is online.
Post Forum3 de-brief
Well, what a busy couple of days. It is my second year at attending Forum3 and I can honestly say that this year seemed busier and more exhausting than last. It was fantastic though, actually getting out and meeting the candidates, answering the questions, helping them use the site, showing them how to register, save their search, and hints and tips on helping them with their job seeking. That is what it’s all about and getting out there is so refreshing!
If you did come by and visit us, a big hi from the team and I hope you got what you wanted out of it. If you missed the event, never fear, if you are reading this, you’ve already found the largest public sector and not for profit jobs board in Jobsgopublic.com.
It wasn’t all work work work, we did have some fun with some of the other exhibitors, and many of the organisations who advertise their vacancies already on jobsgopublic were there to say hi. Maybe you were loved by the Notting Hill Housing Love Monster, or hugged by the Shepherd’s Bush bumble bee, but it was great to see so many organisations supporting the sector as a whole.
Hope to see you next year, if you’d like to know anything further about your account, or how to use the site, feel free to comment here or email our support team at support@jobsgopublic.com
